The Period Positive Pledge: a framework for menstrual literacy
Are you ready to be period positive? Great!
Period positivity is an excellent way to open yourself up to relearning menstrual literacy… andit’s easier than you think! Sometimes folks don’t know that when they say ‘period positive’ thismeans a specific set of inclusive values and high standards developed through founder Chella Quint’s research and outreach work. We ask partners and fans, and those new to this work to agree to some basics. Our ‘red lines’, if you will. That’s why the phrase was coined, the logodesigned and the framework developed.
Want to support the campaign and be more period positive? Commit to one pledge, several, or all of them, and share the images below on social media to support these values. Want to earn the charter mark or request permission to use period positive in your organisation? Get in touch!




















The #periodpositive campaign and the concept of period positivity started as a phrase coined by former head of PSHE, comedian and education researcher Chella Quint, grew into a campaign, a trademark, and then a charter programme. If you’d like to earn the charter mark and apply for a licence to use ‘period positive’ or the logo, please get in touch via the contact form.
The Pledges Explained and Explored: Below is a longer document explaining the rationale behind each pledge in more depth. This document was co-drafted by founder Chella Quint and Period Positive volunteers Juliette Totterdell and Alice Wareham. It has been peer-reviewed by Period Positive Global Champions Jedidah Malkia Lemaron, Lisel Lifshitz, and Zoe Chan.